JetBlue CEO Neeleman Steps Down
Filed in archive Aviation News by Terah Shelton on May 10, 2007

I think the board has been talking about this for a long time," Neeleman said in an interview.
Still, its quite a change for a business whose brand, some analysts say, became intertwined with Neeleman's personality.
"He has embodied the personalized service of that airline," said Richard Levick, president and CEO of Levick Strategic Communications in Washington.
However, pure energy can only carry a chief executive so far.
"While Neeleman's infectious enthusiasm and entrepreneurial spirit was perfect for the company in its early start-up and hyper growth phases, as the company matures
, a renewed focus on operations will likely make JetBlue a stronger business," wrote William Greene, an analyst at Morgan Stanley & Co. Inc., in a research note.Source
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