JetBlue To Sell Tickets on Online Travel Agencies

Filed in archive Aviation Travel on November 26, 2007

JetBlue, one of America's newest airlines, finally will begin selling tickets on Travelocity, orbitz, and Priceline.com. The low cost carrier, which touts leathers seats and in-seat entertainment, previously sold its tickets only on its own website, but rising fuel costs caused JetBlue to rethink their business strategy. Tickets are now available for purchase on all three websites.

Orbitz said JetBlue fares will be available for air-only retail bookings and customized travel packages. Travelocity said flight bookings are now available, and JetBlue flights will soon be added to Travelocity vacation packages.

Priceline.com said it will have full access to JetBlue's published fares and seat inventory.

JetBlue said it has also agreed to sell its tickets through top online travel Web site Expedia (EXPE.O: Quote, Profile, Research).

Financial terms of the agreements were not disclosed.

JetBlue, which offers perks such as leather seats and live in-flight television, has grown into the eighth-largest U.S. carrier in seven years.

The company had previously relied on selling most of its tickets through its own Web site, but last year listed fares on so-called global distribution systems, which serve travel agents.